As the pandemic continues to accelerate digitalization and challenge traditional ways of work, sales and marketing strategies for HCP engagement have been forced out of their comfort zone. How do life sciences companies successfully transition from the longstanding, primary sales strategy of in-person product detailing to an omnichannel, digital-first HCP engagement approach? While interacting digitally, how do we maintain human-centric and empathetic interpersonal relationships that are so important to HCPs? We will discuss these and other pertinent questions in our panel discussion focused on equipping your workforce with ongoing training and change management support to successfully adopt and implement an effective omnichannel GTM strategy.
Key Takeaways
The essential components of building a digital-first omnichannel HCP engagement approach
Breaking out of the set patterns and comfort zones of traditional approaches to marketing and sales
Maintaining human-centric, interpersonal relationships with HCPs in a digitalized environment
Change management and adoption through focused training and ongoing support
Our Panelists
Jose Maria Guido Avila
Global Brand Lead, HCP Marketing
Sanofi
Paul Simms
Chief Executive
Impatient Health
Florent Edouard
SVP, Global Head of Commercial Excellence
Grünenthal
Dirk Abeel
CEO
Omni-X-Elleration Ltd
MODERATOR
